Beauty in a Bottle
14 April 2008
It may sound almost too good to be true, but Nutraceuticals company, ‘Works With Water’ today launches the UK’s first spring water containing ingredients clinically proven to help reduce acne.
How does it work?
The water, ‘Beauty’ contains the ingredient Praventin, a bioactive protein rich in Lactoferrin. In several human studies, Praventin and Lactoferrin have been shown to reduce the development of the bacteria responsible for many skin impurities, helping prevent the formation of blemishes and spots due to its antimicrobial effects.
Jules Birch, founder of ‘Works With Water’ said: “Praventin has been shown to be highly effective in improving the complexion from the inside out and works in two ways: “Firstly it inhibits the development of the propionibacterium that is present on most people’s skin, and responsible for many skin impurities and acne, lessening the number of new spots forming. Secondly, its anti-inflammatory properties mean that the size of spots is reduced and blemishes heal quicker resulting in a smoother complexion. By adding it to a spring water formulation we have created a product that helps hydrate and heal skin from the inside.”
Who should use it?
Anyone suffering from active acne should try this product. The effects of dietary supplementation with praventin have been proven in a study with teenage consumers with an average decrease of complexion blemishes by 71 percent after one month and 95 percent after two months. In the studies subjects took 200mg of Praventin each day, ‘Beauty’ contains 100mg, half of the recommended daily amount. ‘Beauty’ also contains 200:1 high extract Aloe Vera which has an antimicrobial and nourishing effect on the skin.
Where can I buy it?
With its stylish packaging design ‘Beauty’ has already been listed by Tesco and Morrisons, both are stocking the water priced at £1.29. Click here to download a money off coupon www.workswithwater.co.uk/coupon.htm
Why choose Beauty?
Acne is usually thought of as a teenage problem but increasingly women in their late twenties, thirties and forties are suffering, with a third reporting that they still get spots. Acne is commonly treated with Acne Facials, Microdermabrasion, Chemical Peel and Laser Treatments in salons and, products containing benzoyl peroxide can be bought and used at home.
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